Some Awesome Merchandising Suggestions for Retailers
Nothing can beat the feeling of going to a clean building with a good outfit and polished fixtures immediately you go into a store. Statistics reveal that 90% of the brain is visual, and it then follows that retail has its goals set on great merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
Powerful store displays are where it all starts. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. The entire store is an opportunity even though you could start with an attractive fitting on the mannequin. Think about the design of the floor. Is your store using the space to draw different clients to pick many pieces?
Among the most underutilized fixtures in the shop. Even though gondola shelves are quite heavy, gondola shelving parts might be used to customize them so as to use the space correctly. You can add more opportunities and outfits by including gondola shelves next to a potent merchandising wall display. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Utilize the gondola shelves to display the shorts which will match the blouse properly. On the other hand, you can display more casual pants which can match with the blouse.
When it concerns visual merchandising, the magic number is three. Over the normal aesthetic benefit, displaying it in three’s provides the merchandisers with the opportunity to work with the asymmetry. Asymmetry has a subconscious effect on our attention span. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. There is a reason behind this. Our attention is drawn by asymmetry to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. Our perception and mood might be affected by a particular lighting. When retailers create an atmosphere through retail lighting, they can encourage sales. For example, a few fixtures have an enhanced appearance in a certain light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will encourage shoppers to walk a bit slower and soak in the experience.
Try to include the price points in the product display instead of hiding it. They are not a bad idea, and frequently, price points are what the customer is searching for. Display deals close to the front door attract shoppers into the store. Utilize merchandising tactics to showcase the prices. You can even put the price point of an expensive item at the front and center.